The rise of the digital economy has and continues to change not only how we spend money but also what we spend it on. And, nowhere is this more evident than in the rise of Cyber Monday. What started as the digital step child of US shopping holiday ‘Black Friday’, it has now become a retailing behemoth. Last year, the day was the most successful day in US e-commerce history with retailers shifting almost $3.5bn in goods. Below we take a look at how the day has evolved and what the drivers behind it have been.
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